Stephen Garner, who writes for and runs MyTitleGuy, wrote an article regarding conveying your value to prospects in real estate video marketing that I liked a lot. He was kind enough to allow me to republish it here for your benefit. In the article Stephen makes his point with some good examples and in his unique style which is one of the reasons he is on my list of favorite real estate marketing resources! If you are in the Phoenix area Stephen teaches regular classes on how to create these kinds of videos for your clients. It’s definitely worth checking out!
So, without further ado, here is Stephen:
Conveying Value In Real Estate Marketing With Video
You have seen it before, a postcard, flyer, print real estate magazine, grocery cart, bus stop, billboard ad or newsletter from a real estate agent that SAYS they are all about the consumer when it is OBVIOUSLY all about them. You know, the photo shopped picture of the agent, from 5 years ago, OR MORE, in front of a multi million dollar home or leaning on a luxury car or SOLD sign, arms folded, teeth – white with some cheesy caption like “RESULTS FOR YOU”. Sound familiar?
Real Estate Vanity Marketing
If there is one thing about real estate marketing that makes me cringe, it’s this kind of VANITY marketing, the ME, ME, ME, ME and I’m THIS and I’m THAT, and I sell more houses than anyone else, and I’m #1 in my office and EVERYONE loves me and yada, yada, yada. It makes me cringe because I know it is not about YOU, it is about ME, the consumer and HOW you can help me buy or sell my next home.
Why should I choose you
Take a look around folks, here in Arizona there are over 20,000 licensed real estate agents, what separates YOU from your competition? Why should a consumer choose you? What VALUE do you provide? Do you have access to information other real estate agents do not? Do you have more knowledge than other real estate agents? What is SOOO special about you? This may come as a shock to you but the general public, does not necessarily see a difference between real estate agent A and real estate agent B. How else can you explain a brand new agent sitting a multi million dollar open house – and selling it? It’s all about VALUE to the consumer and sometimes that VALUE is WHO is THERE when they finally need you.
Using Video To Convey Value
In a field of Gray, of Vanilla real estate marketing, there is a way to stand out from your competitors, a way to convey your value without having to resort to that ME, ME, ME real estate marketing. HOW? Video. Last month, Jay Thompson, Scott Cook and I were recognized by Techsmith, the makers of Camtasia, Jing and Snagit for the way we use their screen capture products to convey value. You don’t have to talk about how AWESOME you are, you can let the consumer realize it in how you use tools like VIDEO to convey value, educate and inform, to make their lives easier.
Here are some awesome examples of video, used not to talk about how AMAZING the real estate agent is but to help, educate and inform the consumer. When you watch these, take your REALTOR® hat off and watch them as a consumer, would you want to work with these agents? My answer – ABSOLUTELY.
I could tell you how “awesome” I am or that I am the best at this and that but what YOU want is help growing your real estate business – with Video, WordPress, SEO and more. I think this video says more that I could say myself, and THAT my friends, is the power of using VIDEO in your real estate marketing.
Video is the future of real estate marketing, it is not only visual, its also emotional. YouTube has come out on record saying 90% of all web traffic will be VIDEO.